Reach higher technically, and never forget to feel deeper.Ask yourself: what are you going to invent today? Remember the power of childlike wonder and imagination.
Have the wisdom and humility to be a lifelong student: to listen and learn with respect. Ultra-comfortable texture feels delightfully lightweight yet richly conditioning. Keep your eye on the horizon and your nose to the grindstone. An illuminating & hydrating lipstick that glides smoothly onto lips.As scientists, we have to accept the need for discourse we have to challenge each other. Embrace the power of possibility – be willing to create new categories or forms that have not yet been considered.Set high technical goals and act on those goals.Haney offered the following tips for those formulators looking to lead on innovation: ‘What would I do as a beauty innovator today?’ 100 of panelists demonstrated an immediate improvement in moisture With a blend of hydrating ingredients, it glides smoothly onto lips. Instantly plumps and smooths lip surface with moisture, helping reduce fine, dry lines and lip flakiness. “We need to innovate locally relevant trends.” The Este Lauder Pure Color Illuminating Shine is high-powered glamour, enhanced with plumping moisture. Estee Lauder Pure Color Illuminating Shine Sheer Shine Lipstick - 919 Fantastical 1.8g/0.06oz ESTE LAUDER. Compare prices for Este Lauder Ladies Pure Color Illuminating Shine Sheer Shine Lipstick 0.06 oz 919 Fantastical Makeup 887167519 In Burgundy across 500+. “We strive to formulate for every consumer at Estée Lauder Companies,” Haney explained, noting that it will become essential to cater for habits and variations at a local level. Responding to Millennials’ demands to be instantly selfie-ready will require formulators to work with light, and catering to the diverse needs of multi-ethnic consumer groups will be increasingly in focus too. He recommends paying attention particularly to the hotbeds of emerging innovation, and believes the two most important of these at this time are California and South Korea. “We expect this to continue, driven by the growth of sub-categories,” Haney noted, pulling out the following areas of focus: products that offer consumers instant benefits, locally relevant trends, the rising demand for artisanal and natural product offerings, along with increasing interest in personalised, customised beauty solutions. Haney picked out the key trends that the Estée Lauder Companies (ELC) group has set its sights on tackling, noting that premium beauty, ELC’s mainstay, is currently growing at a faster pace than the mass market.
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What are the trends, and how to tackle them? Haney also acknowledged various major trends offering opportunities for the industry and listed his top tips for beauty innovators today. The exec was speaking at the recent IFSCC international industry event for beauty and personal care, addressing scientists and engineers across the formulation spectrum. These are the thoughts of Carl Haney, executive vice president for global R&D, corporate product innovation, package development with the Estée Lauder Companies.
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